Trust, Users, Developer Division, and the Missing Link

Mary Jo Foley pointed today to a very interesting post by David Sobeski entitled Trust, Users and the Developer Division. Written from the perspective of a guy who was in the Windows division through the climactic shift to .NET, he brings up a lot of really good criticisms about exactly what went on during that time. (In fact, I was just wondering last night whether it’s time yet to sit down and write the “what I learned in the VB to VB.NET transition” blog post that I’ve been putting off for a long time.) But there was one really crucial point that he missed that I think made one of his central theses–that DevDiv managers went all Colonel Kurtz on developers and decided with .NET they were going to go build their own platform–a little on the unfair side. Somehow he, and most of the comments I’ve seen so far, have managed to overlook the monster that was striking fear into the hearts of the Microsoft management chain back then. The monster that was going to come along and destroy everything they’d worked so hard to build. Can no one remember? Has it really been so long since Java was relevant?

Yes, before Android and iOS and so on there was Java, and at the time it really scared the hell out of a lot of important and powerful people at Microsoft. Here was a programming layer that was supposedly going to: a) be free, b) be cross platform, c) not be controlled by Microsoft, and d) abstract away the underlying operating system. I mean, now we all can look back and see exactly how the dream of “write once, run anywhere” worked out (pace HTML5), but at the time Java looked like the Trojan Horse that was going to slip into Windows via the browser and hollow out the Windows ecosystem from the inside. In just a few years Scott McNeely was going to be standing over the corpse of Windows laughing in Bill Gates face. I was just a lowly functionary on the VB team at the time (OLE Automation, FTW!) but since I had some fingers in the VB runtime pie I got included on some email chains from some very high level people (not just in DevDiv!)talking about just how worried they were about what Java might do to Windows and how it might allow Sun to wrest control of the app market away from Microsoft.

(One interesting angle, too, about this was that since the Developer Division had a Java compiler project, they also got to see firsthand just how much better development could be on a modern runtime as opposed to the creaky, old, inconsistent Win32/COM API set. The VB team lost a bunch of very bright developers who jumped at the chance to work on something as enjoyable and freeing as Java as opposed to the jumbled mess Windows programming had become. I think this added extra wind in the sails of the managers who weren’t in denial about the fact that as much as developers were tied to the Windows ecosystem, they could still be pried away if you gave them a much better way to program.)

So, anyway, this is the big piece of missing context when looking at the motivation behind .NET. The .NET initiative was, fundamentally, a way to answer the threat that Java posed to Windows, not just some way for a bunch of DevDiv middle managers to go play OS designer (although they did seem to enjoy doing that just a little too much at times). And it’s not surprising that this context would be missing from the worldview of someone who worked in Windows. I never got the impression that Java scared the Windows guys half as much as it scared the DevDiv guys because at that time Java was still mostly a language and a language runtime. It was something that we understood in a much more visceral way than they did. One can certainly argue that that the Windows guys were right not to worry about Java, but hindsight is 20/20. And, based on what’s happened since then, maybe the Windows guys maybe should have been a bit more worried about someone coming along and stealing away their position at the top of the app development heap. Just sayin’.

All that being said, I want to emphasize that I agree with much of the criticism that he levels at Microsoft’s and DevDiv’s approach to the question of trust. But I think that’s another post for another time.

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One thought on “Trust, Users, Developer Division, and the Missing Link

  1. Bring back VB6 Programming

    Except that Java was never a real threat. Some in Microsoft may have seen it as such, but while they were fighting Java (and fighting among themselves) Apple and Google took the Mobile market. And JavaScript became the standard for web (and more) development.
    Meanwhile developers were caught in the ‘friendly’ fire.
    VB6 programming, Silverlight, XNA and more were abandoned by Microsoft. They even tried to abandon VBA programming in Office.
    In the end, what Microsoft abandoned was their developers. Who could trust them now ?


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